Watch the Panel Discussion — AI for Lawyers: Raise Your Profile, Multiply Your Revenue
Your next client may never visit your website. They may never see your ad. They may never ask a friend for a referral.
They’re going to AI to get answers to their questions, and if your firm is not part of the answer, you may never even know you lost the case.
Watch Newsroom PR's panel discussion on how lawyers can understand, measure, and improve their visibility in AI-driven search and recommendations before this becomes an even bigger client-development problem.
Featured Article
Read Newsroom PR Founder Howard Breuer’s latest article, “The LLMs Referring Clients to Lawyers Are Reading This, Too,” in The Recorder.
Read the Article →Featured Panelists
Moderator · Founder of Newsroom PR
Howard Breuer
Founder of Newsroom PR. A former award-winning journalist whose work has appeared in The New York Times, People Magazine, Reuters, and other national outlets, Howard covered the nation’s biggest trials for 15 years. He is recognized by Lawdragon as one of the Global 100 Leaders in Legal Strategy & Consulting from 2022–2026.
He’ll share insights on where the media industry is going and why earned media is like rocket fuel for improving visibility.
Chief AI Strategist · Newsroom PR
Jason Kandel
As Newsroom PR's Chief AI Strategist and former legal journalist, Jason has helped newsrooms navigate the disruption of the web as a digital news producer and web editor. Now Jason helps attorneys build digital authority and improve their visibility in AI-driven search engines through earned media.
Business Development · Newsroom PR
Bertha Merikanskas
Born in Mexico City, Bertha has led public relations and communications campaigns for over two decades and specializes in multicultural communications.
With experience at leading global PR agencies and in-house for Fortune 500 companies, she is recognized for her creative and analytical expertise in the development and execution of strategic campaigns. Bertha leads business development efforts at Newsroom PR alongside Howard.
Founder · Spyglasses AI
Jim Wrubel
As founder of Spyglasses AI, Jim runs a platform that tracks real-time emerging news cycles, identifies tailored story angles, and shows clear visibility and public footprint reports for campaigns.
Metrics in PR results have always been a challenge. AI brings new tools that make measurement more tangible and tied to business outcomes, using real, live data to track what’s working and what’s not.
Attorney · AI and the Law Instructor
James Rubinowitz
James Rubinowitz is a trial lawyer and Cardozo adjunct professor who builds autonomous AI for lawyers, and the founder and CEO of Execute.Law, which is building intelligent automation to create autonomous law firms for lawyers.
A national voice on AI and law, he spent nearly a decade as a plaintiffs’ personal injury attorney whose cases recovered more than $300 million for clients.
How We Help Law Firms Get Recommended
AI Visibility Audits
We test AI platforms live to see how your firm appears today, where competitors are showing up, and what credibility gaps may be holding you back.
AI Search Optimization
We structure your public identity so AI systems can more easily read, understand, trust, and recommend your practice.
High-Authority Media Placement
We secure prominent news coverage that serves as public proof of authority for clients, journalists, and AI platforms.
Website & Social Authority Signals
We help align your website, media presence, and social channels so your online profile supports a stronger AI search footprint.
Services We Offer
Newsroom PR helps attorneys and law firms build the public authority, media visibility, and digital credibility needed to stand out across traditional search, AI search, and referral-driven business development.
Legal & Litigation PR
Strategic public relations campaigns for attorneys and law firms, including legal and litigation PR, with a focus on consistent earned media visibility.
Earned Media Placement
Targeted outreach designed to secure meaningful coverage in respected news outlets, trade publications, and media platforms relevant to your practice.
Spanish-Language Media
Media strategy and outreach for Spanish-language news platforms and audiences.
Social Media
Content planning and social media support to help attorneys stay visible, relevant, and connected with clients, referral sources, and the legal community.
Substack
Subscriber-based thought leadership content designed to attract referral sources and keep attorneys top of mind with a broader professional audience.
Monthly Newsletters
Newsletter strategy, writing, and production to help law firms maintain regular communication with clients, prospects, and referral networks.
Influencer Videos
Video content support for attorneys and firms looking to strengthen visibility across social platforms and digital channels.
Awards & Nominations
Identification, positioning, and submission support for legal awards, rankings, recognitions, and professional nominations.
SEO, GEO & LLM Visibility Assessment
Assessment and ongoing monitoring of how your firm appears across search engines, generative AI platforms, and large language model recommendations.
Media Training
Preparation and coaching to help attorneys communicate clearly, confidently, and effectively in interviews and public-facing opportunities.
Thought-Leadership Columns
Ghostwritten, co-written, or strategically developed columns that help attorneys demonstrate expertise and build authority in their practice areas.
Press Releases & Distribution
Research, writing, media list development, and distribution support for firm announcements, litigation milestones, and other newsworthy developments.
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